Friday, October 18, 2013

Union advertising

I've been seeing a fair bit of advertising by the Canada Labour Congress on TV lately, trying to rehabilitate the general public's view of unions (see Fairness Works for a sense of the content). I couldn't find any videos of the ads, but I did find this one on UFCW's page:

The idea of identifying the benefits of trade unionism isn't new ("From the people who brought you the weekend...") but it is nice to see some counter-hegemonic advertising about broader utility of collective action.

-- Bob Barnetson

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