Money Shot: The Pornhub Story

Netflix is currently airing a documentary titled Money Shot: The Pornhub Story. This documentary examines, among other things, the way in which this enormous online clearinghouse of porn makes money and its relationship with content providers. The documentary touches on a number of themes that are examined in LBST 415: Sex Work and Sex Workers, including:

• Safety and Control: The documentary highlights that many content providers (some of whom identify as sex workers) find that the subscription services offered by Pornhub dramatically increases their safety and increases the predictability of their work. These beneficial changes for these sex workers are consistent with the benefits that accrue to sex workers from decriminalization of sex work in other jurisdictions, such as New Zealand.
• Who Profits: Like other businesses, Pornhub exists to make money. And, like other businesses, its profitability has often been driven, in part, by some fairly objectionable business practices. The sex workers who participate in its subscription service (essentially as independent contractors) note that their income, when compared to working as an actor for a production company, is often much greater (one example is a threefold increase). Tactics designed to apply market pressure to Pornhub (see below), have forced some to move to other platforms or return to less safe and remunerative forms of sex work.
• Sex Work and Trafficking: An ongoing issue with Pornhub (and other online porn providers) is the sharing of videos that are various ways unlawful (e.g., filmed without consent, containing minors, depicting crimes). Campaigns seeking to regulate such videos often intentionally blur the distinction between unlawful and lawful porn, much like campaigns against sex work(ers) will frame sex work as sex trafficking. The popularity of this tactic speaks to its effectiveness.
• State Regulation: The documentary looks are two efforts to regulate Pornhub. The first is state regulation (akin to the legalization, but not decriminalization, of sex work) aimed at addressing unlawful pornography. These efforts (primarily in the US) had the effect of deplatforming sex workers, cutting their income and forcing some to return to much less safe street-based sex work. The effectiveness of this regulation at eliminating unlawful pornography appears limited. One unexpected effect appears to be that the creators and distributors of unlawful pornography have become more circumspect and difficult to catch. 
• Market Regulation: The second approach to regulating Pornhub (and other such sites) has been through market pressure. Essentially, the financial sector (e.g., credit card companies) has been pressured to restrict billing services. This has disproportionately impacted sex workers whop are dependent upon these billing arrangements. Many have fled to other platforms (such as OnlyFans) which have been (for reasons not well explained in the documentary) more resistant to this form of pressure.

Overall, the documentary was pretty engaging. An interesting twist at about the halfway mark is the backstory reveal around one of the organizations that has campaigned against Pornhub (spoiler: Jesus!) and its actual agenda and activities.

-- Bob Barnetson