Examining 49 front-page articles between January 1, 2015 and August 31, 2016, the article thematically analyzes coverage and identifies two main themes: temporary foreign workers (TFWs) as unwanted and TFWs as vulnerable. Other themes included government mismanagement of the TFW program.
Looking at the articles temporarily, 2014 saw a preponderance of articles exhibiting negative views on TFWs. Essentially, up to the moratorium, newspapers provided an us versus them framing of TFWs. TFWs were specifically framed as replacing Canadian workers, in part by being willing to accept conditions that Canadians would not. Employers were also criticized for offering conditions that they knew no Canadian would accept in order to hire TFWs.
There is a pronounced shift in 2015 (which included the federal election) towards more positive coverage of TFWs. In part this reflected the media turning on the then-Harper government for imposing a moratorium on the basis of super lousy data. Newspaper also began examining the exploitation experienced by TFWs from employers and recruiters.
The study examines how media frames can shape public perceptions of issues as well as how reframing can occur in response to different stimuli.
-- Bob Barnetson